The Inbound movement focuses on creating quality content that pulls potential customers to you. So what are the right marketing metrics to measure effectiveness? Why should you care?
Use Marketing Metrics To Gain Credibility
Author: Dirk F. Dykson
Dirk started out in corporate finance, then found his true passion of sales & marketing. Inspired by the significant transformation of both sales and marketing disciplines during the last decade, Dirk is passionate about helping businesses grow. When not working, Dirk enjoys time with wife Lindie, two sons and a daughter. He coaches youth sports, digs into photography, hikes 14’ers and explores backcountry winter snowshoeing and snowboarding.
Integrate Sales And Marketing For Results (not just for happy teams)
You know how rewarding it can be to have strong alignment. It makes for happy teams, but even better – it yields results. For the greatest impact, integrate sales and marketing by focusing on 5 essential steps.
Align Sales And Marketing Goals To Grow Revenue
If you don’t align sales and marketing goals, your teams will be speaking different languages and you won’t get the results you want.
Why Your Value Proposition Isn’t Working
Leaders understand the importance of a good value proposition. However marketing teams often struggle to effectively communicate their value proposition in branding and messaging.