Leaders understand the importance of a good value proposition. However marketing teams often struggle to effectively communicate their value proposition in branding and messaging.
Why Your Value Proposition Isn’t Working
Create A Laser Focused Inbound Marketing Strategy
Creating focus is a critical part of your inbound marketing strategy. Defining your distinct market segment or niche is an important first step to ensure you are generating leads to help grow your business.
Copy a WordPress Site to a Local Computer
Having a process to copy a WordPress site to a local computer is an important part of managing your site and testing out new features.
How To Empower Clients to Easily Customize Background Images
Many times when creating a custom WordPress theme, you may want to give your client a simple way to edit the background image of a hero content area. Let’s take a look at how easy it can be to create this option for your client.
How to Create a WooCommerce Stock Report to CSV Exporter
We have built many custom WooCommerce stores and have had many requests for custom features to extend the core functionality of WooCommerce. In this how-to, I’ll be showing you how to build a WooCommerce stock report to csv exporter.
How Do You Differentiate Yourself? Have An Opinion
The written word has the power to inspire, educate, and change the course of history. Don’t squander that power by simply copying what others are already saying. Form your own opinion and articulate it on the page. You will not connect with everyone, but you can deeply resonate with those you do.
How To Connect WordPress and Emma Email Marketing API
I had a recent project where I needed to create a custom email sign up form, and then send the data directly to the client’s Emma email marketing list. Thankfully, Emma provides a simple API for connecting to their system.
Speaking at WordCamp DFW 2015
I’ll be speaking this weekend at WordCamp DFW in Dallas, TX. The talk is an overview of everything I have learned about improving skills, refining processes, and creating procedures
The Final 20% – Improving Craftsmanship in Web Development
I recently gave a talk at WordCamp Boston 2015 on improving craftsmanship in web development. The talk is an overview of everything I have learned about improving skills, refining processes, and creating procedures.
How To Customize Product Sorting in WooCommerce
Learn how to customize the product sort order of WooCommerce products on the product category archive page. Show the products that you want at the top of the list.